Get Started →
Services

Eight ways AXON
moves the needle.

01  /  Intelligence

Performance Dashboards

Custom-built dashboards that turn athlete data into daily decisions. We design, build, and maintain the view your coaching and science staff actually need: live, accurate, and actionable.

What's included
  • Needs analysis and data audit
  • Custom dashboard design and build
  • Live data connections (GPS, wearables, ERP)
  • Staff training and onboarding
  • Ongoing maintenance and iteration
Start a project →
02  /  Analysis

Video Analysis

Frame-by-frame video breakdown integrated with performance metrics. We turn match and training footage into structured, searchable data your coaches can use before the next session.

What's included
  • Tactical and technical video tagging
  • Integration with performance data
  • Clip libraries and highlight reels
  • Automated reporting from footage
  • Custom video analysis tooling
Start a project →
03  /  Development

Athlete Coaching

Evidence-based S&C coaching programmes built around individual athlete data. Every programme is periodised to the competition calendar and adjusted in real time using objective performance markers.

What's included
  • Individual athlete profiling and baseline testing
  • Periodised S&C programming
  • VBT-based load monitoring
  • Weekly review and programme adjustment
  • Competition taper and peaking protocols
Start a project →
04  /  Development

Nutrition Programming

Periodised nutrition plans aligned to training load, body composition targets, and the competition calendar. Built and adjusted by performance nutritionists using data, not generic templates.

What's included
  • Body composition assessment and goal setting
  • Periodised nutrition and meal planning
  • Training day vs. competition day protocols
  • Weight management and cut support
  • Monthly review and plan adjustment
Start a project →
05  /  Intelligence

Power BI Reports

Automated reporting pipelines that deliver insight without manual work. We build Power BI environments that pull from your existing data sources and generate reports your leadership and coaching staff can actually read.

What's included
  • Data source audit and connection setup
  • Custom report and dashboard build
  • Automated scheduling and distribution
  • Role-based access (coaching vs. management)
  • Iterative refinement over the season
Start a project →
06  /  Technology

Custom Software

Bespoke applications built for your specific data environment and workflow. When off-the-shelf tools don't fit, we build exactly what you need, from internal tools to athlete-facing apps.

What's included
  • Requirements scoping and architecture design
  • Full-stack development and testing
  • Integration with existing systems
  • Deployment and infrastructure setup
  • Documentation and post-launch support
Start a project →
07  /  Infrastructure

Federation Programs

Sport science infrastructure and athlete monitoring at national programme scale. We build systems that connect head office, regional coaches, and individual athletes, from data collection to centralised insight.

What's included
  • Centralised athlete monitoring platform
  • Standardised testing and assessment protocols
  • Multi-site data collection and aggregation
  • Coach education and system training
  • Talent ID and development tracking
Start a project →
08  /  Research

Sports Science Research

Custom research programmes that answer the questions your data raises. We design and execute applied research, from performance testing to longitudinal athlete studies, and translate findings directly into practice.

What's included
  • Research design and methodology
  • Data collection and analysis
  • Statistical modelling and interpretation
  • Practitioner report and implementation plan
  • Ongoing research programme management
Start a project →
How it works

From first conversation
to live in your programme.

01 Discovery

We start with the data you have, the problems you face, and the decisions you need to make. No assumptions, just questions.

02 Design

We scope the engagement, propose the approach, and agree on what success looks like before any work begins.

03 Deploy

We build, embed, and go live. Your staff are trained, your data flows, and your team is using the system within weeks, not months.

04 Optimise

We stay involved. As your programme evolves, we iterate, adjusting dashboards, models, and protocols to match the new reality.

For individual athletes

Looking for personal coaching
or a training programme?

Our S&C coaches, sport scientists, and nutritionists also work directly with individual athletes. Whether you're preparing for a competition or building a long-term foundation, we can help.

Not sure where
to start?

Tell us about your programme. We'll identify the highest-impact place to begin.